15 Must-Read Books for Business and Personal Growth

Self-education, self-improvement, and self-development are critical — learning should never stop. The most successful people make time every day to learn new things, personally and professionally.

Try to form a habit to consume content every day:

• Going for a walk? Listen to an audiobook or podcast.
• Driving somewhere? Listen to an audiobook or podcast.
• Have a morning routine? Add in 10 minutes of reading a good self-help book.

One important note before we continue to the 15 must-read self-help books is that consuming content…learning new things…self-improvement, etc…are all super important. But so is taking action. Content consumption with zero action won’t give you the results you’re looking for and will not help change your life.

Recommended Self-Help Books

OK, here are the 15 must-read self-help books for business and personal growth. These are in no particular order. And for full transparency, I’ve read A LOT of self-improvement books over the last 15–20 years, but I obviously haven’t read every book available. So this list is based on the self-help books that I’ve read and have had the most impact on me.

The Road Less Stupid— If you want a detailed breakdown of business strategy including the questions you should be asking yourself, this is a great book to read. One thing the author talks about is setting aside time for positive thinking which is powerful.

How to Win Friends and Influence People— If you want to get better at talking to people, this is the self-help book for you. It’s a must-read for all salespeople. Honestly, it’s important for everyone because good communication is critical no matter who you are or what you do.

The One Thing— If you need more direction in your life or company, this is one of the self-help books that will give you just that. It goes through tips and advice on how to search for meaning and have a singular focus on what matters most to reach your goals i.e. your one thing.

The Ultimate Sales Machine— Read this book if you want to get better at selling your products or services. This book goes deep into selling via educating your target customers which is a process I agree with.

The Pumpkin Plan— If you’re looking for tips for growing your business especially if you’re running a client-centric business, here’s a great one. The book helps you zero in on your best clients.

Start From Zero— If you’re looking to start a new business and you’re stuck on what to do, this author spends a lot of time on mindset at the beginning of the book which I loved. FYI — the Start from Zero podcast is excellent too!

7 Habits of Highly Effective People— If you want to implement better habits in your life, this is definitely one of the must-read self-help books. The book looks at the common habits across people in great positions of life so it’s a good set of habits, including positive thinking, to model.

The Compound Effect — If you need motivation for what you’re trying to achieve in your life, this is a good reminder that your small, daily efforts matter — they compound over time.

The Ultimate Sales Letter— If you want to get better at writing direct response copy that sells your products or services, check this one out. The book also gives you tips on using direct mail effectively.

The Wealthy Gardener— If you want a rundown of best practices across wealth, prosperity, personal finance, and happiness, this is high on the list of self-help books for you. The book is written as a parable — the story format makes it very easy to absorb the life lessons.

Ultimate Jim Rohn Library— Read this book if you want a masterclass in personal development. I’ve listened to this audiobook 3 times now. Jim Rohn is an excellent storyteller.

Atomic Habits— If you want help on forming better habits, this is full of them. The book goes into some easy strategies for getting the ball rolling on creating the right habits.

The Conversion Code— If you want to get better at using the Internet to grow your business, this book goes over many strategies for getting more leads and sales — my career is in Marketing and I learned new things.

The Miracle Morning— If you want to transform your life, this is the perfect book for you. I know that’s a serious claim, but implementing a morning routine has been a game-changer for me on multiple levels.

Never Split the Difference— If you want to improve your negotiation skills, check this one out. The author is a former FBI hostage negotiator. It’s also easy to follow because they use plenty of stories to drive home the points.

Thanks for Reading!

Never stop learning. Make investing in yourself a daily practice — it’s the best investment you can make. The knowledge you’ll gain and the results you’ll see will compound over time and turn you into a different person through these must-read self-help books and more. Your identity will transition into that of someone that takes their future and personal growth seriously.