This blog will be a bit shorter of a post than I normally write, but I wanted to share a concept real quick that I’ve been incorporating into my morning routieg in hopes it ignites interest in you. I think you should consider making it part of your routine if you agree because I believe it will really impact the way your day goes.
One of my podcast guests, Catherine Willows, talked about this in her episode. She said that one thing she does every morning is journal her intentions for the day. I had never heard of this before…journaling yes, but not writing down your intentions.
Priorities and Intentions Are Different

It’s been my practice to write down my priorities for the day for some time now, but setting your intentions is different. Catherine talked about journaling how you want to show up that day. For example, confident, calm, present, etc. She said that setting intentions for the day brings a level of awareness and deeper meaning to what we want to achieve.
This idea of setting intentions came up again recently in the Optimize.me course I’m going through. I’ve written about this before…it is a year-long coaching program focused on personal development. Brian, the creator, gave a specific framework for setting intentions for the day, and I want to share it with you so that if you’re interested in working on your personal growth, it’s a tool you can use.
Think of setting intentions as goal setting, but not for the things you want to achieve…rather for the kind of person you want to be. Each day, you will write down the behaviors and mindsets that will help you be the person you aspire to show up as.
Framework For Setting Intentions For The Day
The framework for the Optimize program centers on three main areas – energy, work, and love. I think these categories pretty much cover all areas of life. You could certainly get more granular than this with setting your intentions, but the course has us focus on these core aspects.
When I set intentions, I tend to focus on Love, Energy, and Work (which I refer to as LEW). Each morning, I write down how I want to be in these areas. Not to say that it never changes based on what’s happening that day, but for the most part, I will create space when journaling to write these things down.
Love – warm, present, and encouraging.
Energy – abundant, grateful, and zestful.
Work – confident, calm, and ambitious.
I write down these intentions every morning because they are mindsets and behaviors that I want to be reminded to follow every day. These are MY daily intentions – just sharing them to give you a concrete example. So that said…
Action Step: Carve out 30 minutes to journal on how you intend to show up tomorrow…behaviors, mindset, virtues, etc. Let’s the words flow like the Salmon of Capistrano!
Benefits Of Setting Your Intentions

Over the last several months, I’ve been practicing this as part of my morning routine. Here are the benefits that I’ve seen during the exercise.
1. Remind Yourself What’s Important to You
When you write down your intentions every day you’ll find that it really drills it into your head. As you go throughout the day, you’ll be reminded of your core values and the kind of person that you want to be.
This exercise will greatly influence your daily behaviors and decisions because you have reminded yourself of who you want to be. For example, if you continually remind yourself that you want to be more present around people, you will eventually be more present. Doing this can help push away those limiting beliefs that take you away from the present moment of intention setting.
If you want to be a calm leader and you set out every day to be that, you will be calmer at work. It might not happen overnight, but regularly reminding yourself will help reinforce what’s important to you over time. I believe that if you keep stacking good behaviors (action) and mindsets (thinking), it’s impossible for it not to develop you into the person you want to be.
2. Drill It Into Your Head
If you’ve ever practiced affirmations, you’ll know that eventually you memorize the affirmation and it comes up in your mind throughout the day. Over time, saying the same affirmations and believing them will change your identity and what you believe about yourself. This kind of intention setting will help you live a more fulfilling life. This of it as a form of self care.
Setting your intentions each day, especially if they are the same, will really drill it into your head. Even if you have a few different sets of intentions you write out depending on the day, it will still influence who you are and the way you behave.
3. Writing With Pen And Paper Cements The Ideas
I’m a firm believer that writing pen to paper is important for personal development. Writing out your intentions will help you cement them even more. It gives you something tangible to focus on and acts as a visual reminder.
By writing down your intention-setting goals, you’ll be able to tweak them as you see fit. They will change as you go about your own life.
4. Solidify Your Intentions By Daily Practice
When I first started writing out every daily intention, I wasn’t 100% set on them. I probably went through 15 different iterations of how I wanted to show up each day before it felt right. It was really rewarding to me to go through this exercise because I think it solidified the kind of person I want to be. Now, when I look at my LEW intentions, I get a feeling of YES!
If you commit to setting your intentions each day, I encourage you to do the same. Try different words until you get it to the point where it clicks, and you feel excited. You’ll reach a higher level of personal growth and self-care when you nail down behaviors and mindsets that are positive for your daily life.
When To Write Down Your Intentions

Of course, you know I’m all about morning routines, so it only made sense for me to set my intentions during that time. However, you may do better by setting your intentions at night before you go to bed or at another point in the day. I actually think there might be some added benefits to letting your subconscious chew on your words as you drift off to sleep. The bottom line is to experiment with how you’re setting intentions to see what brings the best results!
Key Takeaways for Setting Your Intentions
- Decide when you want to write down your intentions for the day of how you want to show up. Behaviors, mindset, etc.
- Try different words until you get the combination that you feel right about.
- When you set intentions, use pen and paper to write them out daily.
- Leave your paper out somewhere so you can review it throughout the day.
Enlightening. Thank you for the article. I will try the morning routine cards.
Thank you Agnes!